The Business Management – Sport Marketing & Management program prepares students to operate effectively in a wide range of sport-related enterprises. It is designed for the student who enjoys having responsibility, taking initiative, dealing with the public and being part of a team. This three-year program has a practical approach to learning through the use of simulations, case studies, and assorted software applications. Students will have the opportunity to complete fieldwork or to develop a project through an independent study in Sport. Sport Marketing and Management will give the knowledge and skills needed to succeed in business and can lead to a career that is both challenging and rewarding.
Business Management – Sport Marketing & Management Program Brochure (PDF)
