2021-2022 PROGRAM BROCHURE
About the program:
The Sport Marketing & Management option of the Business Management program is a three-year program designed to prepare students for careers in a wide range of sport-related enterprises. It is designed for the student who enjoys having responsibility, taking initiative, dealing with the public and being part of a team. This three-year technical program has a practical approach to learning through the use of simulations, case studies, and assorted software applications. Students will have the opportunity to complete fieldwork or to develop a project through an independent study in Sport. Sport Marketing & Management will give the knowledge and skills needed to succeed in business and can lead to a career that is both challenging and rewarding.
Careers in business:
The aim of the program is to prepare students for management or marketing positions in:
- Sports marketing companies
- Amateur athletic organizations
- Professional sports teams/leagues
- Sports and communication firms
- Corporate fitness and wellness programs
Program Grid:
Semester 1:
– Introduction to Sport Management
– Introduction to Marketing
– Introduction to Business Software Tools
– History of Sport
– English
– French
– Physical Education
Semester 2:
– Introduction to Accounting
– Consumer Behaviour
– Presentation Techniques for Marketers
– Desktop Applications for Print Marketing
– Sport Marketing, Promotions & Fundraising
– English
– Humanities
– French
Semester 3:
– Financial Management in Sport
– Legal Issues in Sport
– Web Page Design for Marketing & Sales
– English
– Humanities
– Français du travail
– Complementary
Semester 4:
– Managerial Statistical Methods
– Economics of Sport
– Sport Marketing Research
– Retailing in Sport
– Delivering Quality Customer Service
– English
– Humanities
– Physical Education
Semester 5:
– Sales Force Training & Management
– Career Planning
– Project Management: Sport Product Launch or Facilities Management
– Sport Advertising
– Field Work in Sport or Independent Study in Sport
– Complementary
– Physical Education
Semester 6:
– Media Relations in Sports
– Global Marketing of Sport
– Sales Practicum
– Sport Marketing Practicum
– Sport Management Externship
Application Deadline:
March 1st for the Fall Semester
Minimum Admissions Requirements:
Quebec Secondary School Diploma or a level of education that is deemed equivalent by the College.
